culture centered design

Diving into a brand, to get the know the brand. What were the thoughts and what similarities could be found in a totally different direction?

These questions will be answered in the research I did. This research was about Braun and a hairdryer.

First I searched for similarities with air, wind and gravity. How could a product look as light as possible, but be as big as possible. This resulted in pictures of aircrafts, buildings and air zeppelins.

The second research was about the brand Braun. Where did they think about during there design processes, I especially looked at Dieter Rams and his thoughts about design.


These researches resulted in a landscape document, with mostly high-res pictures and visual explanations. And the end I developed a product, which combined the two researches.

If you are interested in the document or further explanation, send me a message.

4 years ago


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